Platform Deep Dive

Platform Features

Replace the patchwork of disconnected tools, spreadsheets, and WhatsApp groups with a single system built around your actual workflows. Here is everything under the hood.

01

Online Orders & Catalog

A complete storefront engine built around how your business actually sells. Product listings support real-world variants — size, color, material, weight — not just what a template allows. Your customers get a smooth browsing, cart, and checkout experience. Behind the scenes, every order moves through a clear lifecycle: placed, confirmed, shipped, delivered. Both COD and prepaid flows are handled natively, with order status pages your customers can check without calling you.

Key Capabilities

  • Product listings with real-world variants (size, color, material)
  • Shopping cart with persistent sessions across devices
  • Complete checkout flow with address management
  • Order lifecycle tracking: placed, confirmed, shipped, delivered
  • Cash-on-delivery and prepaid payment modes
  • Customer-facing order status and tracking pages
02

Payments

Your payment gateway, your credentials, your money. We integrate directly with Razorpay and PhonePe using your own merchant accounts — zero commissions to us, ever. Walk-in payments are tracked too: cash, UPI, card, or bank transfer. The system generates invoices automatically, handles reconciliation so your books stay clean, manages refunds with full audit trails, and supports split payments for complex transactions.

Key Capabilities

  • Razorpay & PhonePe integration with your own credentials
  • Walk-in payment tracking: cash, UPI, card, bank transfer
  • Automatic invoice generation and download
  • Payment reconciliation and reporting dashboard
  • Refund management with full audit trails
  • Split payments for multi-party transactions
03

Shipping

Shipping in India is complex — we handle the complexity so you don't have to. Direct Delhivery API integration means labels are generated in one click, pickups are scheduled from your preferred locations, and your customers get real-time tracking without you lifting a finger. Rate calculations factor in weight, dimensions, and delivery zone. RTO (return-to-origin) handling ensures failed deliveries don't become black holes in your operations.

Key Capabilities

  • Delhivery API integration for end-to-end fulfillment
  • One-click shipping label generation
  • Pickup scheduling from multiple warehouse locations
  • Real-time tracking with customer notification triggers
  • Automated rate calculation by weight, dimensions, and zone
  • RTO handling with automated return processing
04

Customer CRM

Every interaction your customer has with your business is captured and organized. Rich customer profiles include complete order history, communication logs, and custom tags you define. Need to segment your VIP buyers from one-time shoppers? Done. Need to add internal notes about a customer preference? Built in. Bulk CSV import and export make migration painless, and GDPR-compliant anonymization keeps you on the right side of privacy regulations.

Key Capabilities

  • Rich customer profiles with complete order history
  • Custom tagging and internal notes system
  • Bulk CSV import and export for easy migration
  • Customer segmentation by behavior, spend, and tags
  • GDPR-compliant data anonymization workflows
  • Loyalty tracking with repeat purchase analytics
05

Appointments & Scheduling

Purpose-built for service businesses that run on bookings. Your customers see real-time availability and book online without phone calls. Staff calendars sync automatically, and reminders go out via email, SMS, or WhatsApp — whichever channel your customers actually check. Memberships and packages are tracked natively, recurring appointments auto-schedule, and a walk-in queue ensures no one gets forgotten during busy hours.

Key Capabilities

  • Online booking with real-time staff availability
  • Staff availability calendar with conflict detection
  • Automated reminders via email, SMS, and WhatsApp
  • Membership and package tracking with usage limits
  • Recurring appointment auto-scheduling
  • Walk-in queue management for busy periods
06

Notifications

Reach your customers where they actually are. Email goes through AWS SES for deliverability you can trust. SMS and WhatsApp messages are powered by MSG91, so your transactional and promotional messages land reliably. Every template is customizable with your brand voice. Triggers fire automatically on key events — order confirmed, shipped, delivered, abandoned cart — and you can schedule campaigns for the exact right moment.

Key Capabilities

  • Email delivery via AWS SES with high deliverability
  • SMS and WhatsApp messaging through MSG91
  • Fully customizable message templates with your branding
  • Event-triggered notifications: order updates, cart abandonment
  • Campaign scheduling with timezone-aware delivery
  • Delivery analytics and engagement tracking
07

Forms & Lead Capture

Stop losing leads in spreadsheets and email inboxes. A visual form builder lets you create any kind of inquiry form — product inquiries, quote requests, contact forms, job applications. Every submission enters a managed queue with automatic staff assignment based on your rules. SLA tracking ensures nothing falls through the cracks, escalation rules kick in when response times slip, and spam filtering keeps the noise out.

Key Capabilities

  • Visual form builder with drag-and-drop fields
  • Inquiry queue with automatic staff assignment rules
  • SLA tracking with escalation on missed deadlines
  • Built-in spam filtering and bot protection
  • File upload support with size and type validation
  • Webhook integrations for external tool connectivity
08

Staff & Permissions

Your team structure is unique — your access controls should match. Role-based access control lets you define exactly who can see and do what. Create custom roles that mirror your actual hierarchy, from store managers to delivery coordinators. Staff onboarding is a single invite link; offboarding revokes access instantly. Every action is logged in an immutable audit trail, and IP restrictions add an extra layer of security for sensitive operations.

Key Capabilities

  • Granular role-based access control (RBAC)
  • Custom role creation matching your team hierarchy
  • One-click staff invite and onboarding flow
  • Instant access revocation on offboarding
  • Immutable audit logging for every staff action
  • IP-based access restrictions for sensitive operations

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Every deployment is tailored to your business. Tell us what you need, and we'll tell you exactly how we'll build it.

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